6 Telltale Signs You Need a Brand Refresh
Read time: 3 mins
Have you ever looked in your wardrobe and realized that nothing fits you or that dress you once loved is now so 2015? The same thing happens with branding. As time passes, every brand will have to redefine itself at some point, it’s the ones that don’t that get left behind.
Normally the moment you realize this is when you hand out your business card or website alongside an explanation that it needs a style upgrade. Don’t worry, are all guilty of making less than sensible decisions when it comes to building a solid brand.
The value of branding shouldn’t be underestimated, it is how you’re perceived. It only takes a split second for someone to interpret who you are. Undertaking a new brand image shouldn’t be taken lightly, doing it wrong could lead you to a downward loss of trust, recognition, and relevance.
Here, we breakdown six reasons to rebrand your business so it can look the best it ever has.
Your brand vision has changed
When you first launched, what seemed like a great logo, website, or offer then no longer represents where your business has grown to now. Outgrowing your brand look, both physically and emotionally, is something that is bound to happen over time, but it is an opportunity to breathe a new life.
It’s important to note that audience perspectives are ever-evolving infinitely and that means you must grow and develop too. If your brand vision has outgrown its stay, this red flag means that a brand refresh should be on the top of your priority list or go onward to a branding agency.
You look like everyone else
We see many businesses play the game attack of the clones. Being human, we are all wired to spot differences, and looking like everyone else makes it hard for people to remember who you are.
You’ll find it’s easier to lead when you are ahead of the pack. Simply developing a unique value proposition and visual outlook to represent your new offer will help to reach out to an untapped market that ultimately will help you to stand out from the crowd.
Your brand is looking cringe-worthy
It could be been years since you changed up your brand logo or maybe you never had a clear brand design. Maybe you’re still using Comic Sans as your main font style. If you’re branding is looking dated, then it’s time for a style revamp.
It’s not necessary to completely change your entire look, changing elements of your visual brand such as logo, colours or tagline, can be equally attractive to your audience and brand recognition will remain recognizable to your current market.
Your business structure has changed
Over time your business objectives will change as you will see new opportunities. You maybe want to reach a large demographic or niche down to a targeted audience.
When your company changes structure, it needs to be aligned with this new audience.
Have you ever gone shopping overseas and realized nothing fits or suits your style? With this concept in mind, imagine if you are selling a product or service that is made available to a new market, you can see why stepping into a new market can be tricky and a one-size-fits-all strategy may lead you to doom.
You currently have a negative brand image
Being connected more than ever before, a negative comment can be seen by people who are on opposing ends of the Earth. For this reason, bad business can spread like wildfire. Rebranding is normally the quickest and simplest solution to drop a negative reputation.
You’re trying to connect with a new audience
Staying on top of a new generation of buyers entering the current marketplace is just good business. Have you ever been horrified at what your mum and dad wear? Well one day, their outfit was in market and fashionable.
One day you’re in, the next day you’re out. If we take a broader look at society, life ten years ago has changed significantly with a major shift in technology, politics, and fashion. New products and services are being introduced into the market and your brand may be coming up to its expiration date.